Viser arkivet for juli, 2012

International Conference on Web based Communities and Social Media

Har nettopp ankommet Oslo etter et konferanseopphold, ved ærverdige Tivoli hotell i Lisboa, på IADIS International Conference on Web Based Communities and Social Media Der presenterte jeg artikkelen “Designing for youth civic engagement in social media”, en artikkel skrevet sammen med mine kolleger Asbjørn Følstad (SINTEF) og Henry Mainsah (AHO). Målet for artikkelen er å karakterisere og å lage et rammeverk for å beskrive og forstå samfunnsengasjement blant unge i sosiale medier. Gledelig var det derfor når vi i closing session ble utropt til vinnere av best paper award av Dr. Piet Kommers som arrangerer denne årlige konferansen.

Det følgende inneholder noen hovedtrekk fra artikkelen. Her kan du sjekke ut presentasjonen jeg holdt i Lisboa.

Figuren nedenfor viser hvordan vi konseptualiserer samfunnsengasjement blant unge i sosiale medier.

Noe man bør tenke på når man skal designe for samfunnsengasjement blant unge:

CONTEXT: Young people participate and use Facebook, Twitter and YouTube, because everyone else are there.

FLEXIBLE: Young people like to be in an informal environment that is, flexible and project-oriented because they have little time.

UPDATED, Young people are appealed by updated and fresh content and get bored by old content.

EXCITEMENT: Young people are excited by emotional content, fresh layouts and pictures of other young people (seek to find like-minded). Key words: Colorful, contrasts, music, video clips.

PEER GROUP: Young people will have more information relevant for their peer group. They would also like to have the opportunity to create and publish their own content.

CONTROL: Young people wants control over their own information (privacy) and easy to use software. They also want short and easy to understand information so they can achieve improved knowledge and competence about civic issues.

SHARING: Young people wants to share content because they want to participate by sharing.

VISIBILITY: Young people enjoy visibility and different way of self expression. They want to make use of signs and pictures to communicate a stance.

FEEDBACK: Young people expect quick responses to their contributions or comments to motivate continued engagement.